Web design blog

Whether you have had an online shop for a while, or you are in the process of setting up a new one, it is essential to create a great online shopping experience for your customer as well having an ecommerce site that can be easily found in search engines such as Google or Bing.

Facebook marketing for business is now becoming the norm for SME and corporate businesses. TV and Magazine advertising will invariably have a link to a custom Facebook page as well as a link to a website. There are several reasons for this. Facebook has become an essential part of our every day activity. According to the BBC the average person was spending a over 22 hours online in 2010 (65% more time than the previous 3 years) and Facebook is the number one website where they spend most of their time (comScore Data Mine). Facebook is a marketeers dream vehicle for engaging with their audience and measuring the impact.  You can encourage people to "Like" you, your company or your product and then share content with those that have liked your page (they will see it in their news feed) to drive traffic either back to your website, or to drive telephone/email enquiries, and even business enquiries directly on your Facebook page.

Facebook competitions and promotions are a great way for you to raise the visibility of your brand/product/service, as it can be available for the 750 million Facebook users (Source: Techcrunch). However, there are rules around running promotions and competitions on Facebook, and as we don’t want our readers to get in trouble and have their Facebook access removed or accounts deleted, here’s the definitive guide:

Social media marketing is the newest way to find and engage with your target market online, and is growing in popularity daily. Social Media sites such as Facebook , Twitter , LinkedIn and YouTube are great platforms to use to raise the profile of your business, and the UK population now spend an hour per day on social networking sites, so it makes sense to ensure that your brand is present and that you are engaging with potential and existing customers in a way that makes your business far more accessible.

Increase your brand presence online

Facebook pages appear to be everywhere these days. Have you noticed that at the end of an advert, that most brands now promote their Facebook Page rather than their website? If you’ve not checked out any of these new pages yet, it’s worth taking a look, as it’s a very powerful way to attract and engage with new and existing customers.  Pages are not just suitable for business to consumer enterprises such as Coca-Cola, they work well for business to business too (check out our own page here)