Web design blog

Facebook marketing provides you with a means to engage with your target market, drive traffic to your website and increase your visibility in the search engines.

Twitter has over 200 million users, and works in a completely different way to Facebook. You choose to follow people, and whilst you can see what they are saying, they can only see what you are saying if they follow you back. The law of averages is that of all the accounts that you follow, at least 25% will follow back.

Social media marketing is the newest way to find and engage with your target market online, and is growing in popularity daily. Social Media sites such as Facebook , Twitter , LinkedIn and YouTube are great platforms to use to raise the profile of your business, and the UK population now spend an hour per day on social networking sites, so it makes sense to ensure that your brand is present and that you are engaging with potential and existing customers in a way that makes your business far more accessible.

Talk to most marketers and they will say you need a squeeze page on your site, a page to direct visitors that is not your home page, but will give visitors information and a call to action about a product or service that you want to promote, along with a means to collect email addresses of a highly targeted audience in return for something, whether that be information or offers.

Here's 10 things that we recommend doing to improve your email marketing -