Web design blog

23
May

The power of video on your website

Posted by Aaron Brockhurst

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The power of video on your website
Once you have got traffic to your website, it is imperative to provide the information that your website visitors are seeking and in a way that keeps them engaged, so that they do not navigate away to competitor sites. Content is king, and therefore, good quality information presented in a number of formats will keep visitors on your website for longer, along with appealing to a much wider audience.
With the ever increasing popularity of YouTube (There are now 19.2m regular adult users of YouTube in the UK – Source OKOM, April 2011) video provides a great way to communicate with your target market and it has never been easier to share this across your website and your social media accounts. 
In experiments conducted, we are 50% more likely to remember something if we see and hear something than if we simply read something, meaning that video is an incredibly powerful tool to communicate key messages to your target market. 
Here are some other key benefits to having video on your website:
• You can develop relationships with your website visitors, as once they can see a face behind the words on your website, it becomes a much more personal experience for them. Fundamentally people do business with people, the product/service needs to be right and offer the solution that they seek, however, if you know/like/trust someone, you are far more likely to do business.
• You can demonstrate your expertise and passion for your niche far more easily
• If you run an ecommerce site the power of video increases. You can demonstrate how your product works or looks rather than selling to an online audience via images alone.
• The content on your website becomes far more appealing and engaging, therefore it’s far more likely to get shared, and your messages then reach a much wider audience.
If you would like a website review to see how video could impact on your site, please contact us:  Tel: 0845 258 1208 Email:info@covenantsolutions.co.uk Twitter: @cslweb Facebook: Covenant Solutions

Once you have got traffic to your website, it is imperative to provide the information that your website visitors are seeking and in a way that keeps them engaged, so that they do not navigate away to competitor sites. Content is king, and therefore, good quality information presented in a number of formats will keep visitors on your website for longer, along with appealing to a much wider audience.

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