Online retailers have many decisions to make when determining what their online shop website should look like, what functionality it should have, and how best to present their products and services for sales.

The most obvious indicator of how well your online store is performing, is of course how many completed transactions you have, the average checkout value, and total sales revenue. However, it’s essential to dig deeper into your website analytics to make sure that your online shop is providing optimum results.

Check out which products have the highest exit rates. Now, which traffic sources brought visitors to that product? Is that traffic source bringing your target market? What keywords brought visitors to that product? Are they the best words for that item, and could you change your description to optimise traffic that is most relevant to it? Are the images clear and do they present the item in the best light? Could your site benefit from close up shots of the product to help the potential customer make a purchasing decision?

Be sure to check to see if your website visitors are leaving the from checkout page without completing the purchase. Maybe you need to consider payment options to ensure you appeal to the widest audience for your website. If you ship internationally, do your website visitors have the choice to change currency to their local currency?

Choosing a designer who specialises in online shop websites (e-commerce) is essential to the overall performance of your online shop. If you have an existing site, ask your e-commerce web designer for their feedback on this site, as it will give you an idea of what they can achieve for you. Look at other online shops that they have designed and built to ensure that they have delivered other projects that have similar goals to your own.

At Covenant Solutions, we specialise in well built, appealing online shop websites. Fancy a free evaluation of your existing site? Please contact us:  Tel: 0845 258 1208 Email: info@covenantsolutions.co.uk Facebook: Covenant Solutions Twitter: @cslweb