If you are considering building a website yourself for your business rather than using a professional web design company, here are a few things that you might need to consider:

• Branding is not only your logo! There is much more to consider; the values of your business, the way you communicate, the style of language used, who you are, and what you are trying to achieve. A professional web design company are experienced with branding and will ensure that your website is “on-brand” and conveys the right message.
• Your business is unique, so building a website using a template will not make it stand out from the crowd!
• A professional web designer will know where to place items on your site for maximum impact, and how to get your visitors to the information that they need in as few steps as possible. This will improve the bounce rate on your website, and keep visitors engaged, and more likely to answer the call to action.
• Web design takes time, if you focus your own energies on this, what could you have achieved if you had engaged a professional web designer instead? Often it’s false economy to build the site yourself (unless you have lots of experience) as you will spend more time building it than a professional, you’ll have a higher bounce rate, and it may look similar to other sites, and therefore you may lose traffic to competitors! All of these have hidden costs associated with them. What is the TRUE cost of designing your site yourself?
• Getting your site ranking well in search engines is an imperative part of marketing online, if you build your own site, can you be sure that you know everything possible to ensure that your site can be found in searches?

As with all marketing, if you have built your own site, or are planning on building one, be sure to test and measure the effectiveness of it by reviewing your analytics regularly. If you’re not seeing the results that you need to from your site, and can see that there are benefits of professional web design versus do it yourself, please contact us: Tel 0845 258 1208 Email: info@covenantsolutions.co.uk Twitter: @cslweb Facebook: Covenant Solutions