A content management system provides you with the means to update the content on your website at a time that suits you, and is easy to use (if you can send an email, you can use a content management system!)

Some websites are static websites, meaning that they were built with code such as HTML and means that the content is not easy to change, as you would need to know HTML to make the required changes. Therefore, it would mean consulting your website designer each time you wanted to amend the content, text, images or video on your website. This can become costly, and inconvenient (especially if you need to make an unexpected change at short notice for any reason).

By updating your website to include a content management system (CMS), you get control of your website. You want to make a change to text on your website with a content management system? It’s easy with a simple text editor! You don’t need any technical skills. The ability to be able to edit text (or copy) on your website is imperative for many reasons. Not only can you ensure that you have the latest information available on your website, you can also make tweaks to the content to help your website for SEO (search engine optimisation purposes), as Google (in particular) do not read the keywords field of your website any longer when determining which search results to produce, instead, they look at URL, pages titles and content to make sure that they deliver the best results for the person searching.

Adding and changing images are an important way to keep content fresh and to keep regular visitors to your site interested. Images can also be optimised to be found in search engines, and therefore in doing so, you draw more traffic to your website content in general. Images are very easy to add (if you’ve added a photo to Facebook, or to a word document, you can do it on a content management system) and amend with a content management system.

If you would like to find out more about a content management system for your website, or would like a review of your existing website and how it performs in search engines, please contact us: Tel: 0845 258 1208 Email: info@covenantsolutions.co.uk Twitter: @cslweb Facebook: Covenant Solutions